eMarketer - PermissionTV Says Marketers Eye Online Video for 2009
More than one-half of respondents also expected to be implementing or extending an online video project in Q2 2009. Less than one-third said they were doing so currently.
Notably, e-mail was missing from the ad tactics respondents were asked about. Matt Kaplan, vice president at PermissionTV, told eMarketer that survey participants were not asked specifically about their e-mail budget plans. Although the tactic is a staple of nearly all digital marketing campaigns, spending on e-mail is far lower than for many other formats.
eMarketer estimates that spending on online video advertising will grow to $4.6 billion in 2013, representing a more than sevenfold increase from the $587 million spent on the format in 2008.
More
than four out of five Internet users will watch online video ads in
2012, eMarketer projects, up from the two-thirds who did so in 2008.
Online
video ads are expected to change the nature of online video inventory
as well. As ad-supported video grows, the balance of the inventory will
tilt toward longer-form content, according to a Diffusion Group study.
This
supports the view that more full-length TV content will be viewed
online with ad support. The study projected that in 2013, long-form
video will represent 69.4% of ad revenues, up from 41.6% in 2008. In
the same timeframe, the share of short-form video will decline to 28.7%
from 54.8
For more information:
Blog - About Us - PermissionTV
Categories: Advertising, Online Video Publishing, Online Video, Monetization, Syndication, Marketing
Larry, thanks for republishing the eMarketer report on the PermissionTV survey!
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Hey Matthew, thanks for your comment, I'm glad to help get the message out about the PermissionTV survey! Looking forward to a big year for online video.
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Marketers in the US will take a closer look at online video in 2009117-102 exam, according to a survey conducted in December 2008 by PermissionTV1z0-007 exam. More than two-thirds of respondents said they would focus 642-164 exam
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