MasterNewMedia: Video Metadata Key Strategic Importance For Online Video Publishers

This was posted by Daniele Bazzano on Thursday, November 6 2008 and on Friday, November 7 2008, updated on Thursday, November 13 2008 on Master New Media and comes by way of Robin Good who says, 

"As major search engines can't yet make sense of what is being said inside a video or where and who is being portrayed, unless you take the time to learn how to provide relevant and detailed video metadata efficiently to those services who will distribute your video content, you take a high risk of publishing video content that no-one will ever see.

Two types of video metadata exist:

a) Operational, automatically gathered video metadata, which is typically a set of automatically-generated information about the content you produce, such as the equipment you used, the software you employed, the date you created your content, GPS coordinates of shooting location, and more.

b) Human-authored video metadata, which can be created, aimed at providing more search engine visibilityaudience engagement, and better advertising opportunities for online video publishers.

In the following two-part report entitled "The Currency of Internet Video", Gotuit, a company specializing in online video metadata management, explains why online video metadata is so critically important today for any serious online video publisher."




 

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  • 5/3/2010 12:16 PM pligg.com wrote:
    Online Video Publishing [dot] com: MasterNewMedia: Video Metadata Key Strategic Importance For Online Video Publishers
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